While it’s true that having an outdoor seating area can increase your bottom line there are also a host of other benefits to having a well-maintained, attractive outdoor location where passers by can grab a glass of something cold and simply sit and watch the world go by. Let’s take a closer look at some of them.
Gets you noticed
There’s nothing that gets your venue noticed more than a well designed and attractive outdoor seating area. You might for example be situated a little off the beaten track and not on a main thoroughfare and for this reason many people might not know you exist. However develop an attractive, head turning outside space with stylish furniture and comfortable seating and it’s guaranteed to attract people, especially if the weather’s great.
New customers are more inclined to try your establishment
There’s something psychological about actually entering a venue especially if you’re a new customer. After all you might not know what to expect, so how do you know you’ll like the food, coffee, or even the décor. Besides, once you’ve walked in you’re kind of committed and it’s very hard to walk out again. For this reason some people prefer to stick with their regular haunts. By having an outside terrace area it’s a good way to entice new customers into trying your food or drink while still being in familiar surroundings. Think of your outside space as a way of making it easy for customers to sample what you have to offer.
More opportunities for running special events
Once you’ve made the most of your outside seating areas and have developed a regular clientele, it gives you more scope and indeed space to really get your name out there and develop your business further. For example during the summer months why not consider hosting live music sessions or maybe hold a special barbecue, or even a beer festival? Clearly with the spacial advantage you now have, it becomes much easier to attract larger numbers of people.
People will linger longer
If it’s a nice sunny day, many people will be far more inclined to linger longer especially if the outside seating area is in a prominent place where there’s a lot of interest. Most people love to people watch and as a result one cup of coffee can easily lead to another and before you know it you’ve increased your takings significantly.
At Cafe Furniture Brisbane we have a multitude of quality commercial grade outdoor furniture, all at great value-for-money prices. Why not check us out online at cafefurniturebrisbane.com.au or alternatively if you’re stuck for ideas and need help then contact us on 07 3205 1616 and talk to our experienced staff.